for Ventura Law
25+ legal advertisers compete on TV in Hartford-New Haven, CT, running roughly 88% Broadcast / 3% vMVPD / 9% CTV. Here's who's running, where, and where the open ground is.
25 firms make up the local and regional legal-advertising field in Hartford-New Haven, CT year-to-date. By share of delivery, the field runs roughly 88% Broadcast / 3% vMVPD / 9% CTV/Streaming. The two bars below contrast the full detected market with that local set — national CTV inflates the raw market's streaming side, while the local field is broadcast-led.
| # | Firm | Share of Voice (of comp set) | Channel Mix | Broadcast % | vMVPD % | CTV % |
|---|---|---|---|---|---|---|
| Majors | ||||||
| 1 | Morgan & Morgan Injury Law Firm | 46.9% | 89% | 3% | 8% | |
| 2 | Flood Law Firm | 13.3% | 83% | 2% | 15% | |
| 3 | Trantolo & Trantolo | 9.1% | 84% | 2% | 14% | |
| 4 | Carter Mario Law Firm | 7.2% | 90% | 2% | 8% | |
| 5 | Law Offices of Mark E. Salomone & Morelli | 5.4% | 96% | 3% | 1% | |
| Mid-Pack | ||||||
| 6 | Goff Law Group | 5.3% | 95% | 2% | 3% | |
| 7 | Haymond Law Firm | 3.3% | 76% | 4% | 20% | |
| 8 | BPS Lawyers | 2.5% | 69% | 2% | 29% | |
| 9 | Jacobs and Jacobs Injury Law Group | 1.3% | 98% | 2% | 0% | |
| 10 | Buckley Wynne & Parese | 1.0% | 97% | 2% | 1% | |
| 11 | Bartlett & Grippe Attorneys At Law | 0.9% | 98% | 1% | 1% | |
| 12 | Nirenstein Horowitz & Associates | 0.7% | 99% | 1% | 0% | |
| 13 | Drazen Rubin Law | 0.4% | 91% | 2% | 7% | |
| 14 | Romano Parker & Associates | 0.4% | 97% | 3% | 0% | |
| 15 | Connecticut Dog Bite Lawyer | 0.4% | 88% | 2% | 10% | |
| Challengers | ||||||
| 16 | D'Amico Law | 0.3% | 98% | 2% | 0% | |
| 17 | RisCassi & Davis | 0.3% | 96% | 3% | 1% | |
| 18 | Dressler Law | 0.3% | 97% | 3% | 0% | |
| 19 | Allaire Elder Law | 0.2% | 98% | 1% | 1% | |
| 20 | Czepiga Daly Pope & Perri | 0.2% | 78% | 1% | 21% | |
| 21 | Rob Levine Law | 0.2% | 15% | 49% | 36% | |
| 22 | Daly Perri Arnold & Knierim | 0.2% | 49% | 1% | 50% | |
| 23 | Lawyer the Lawyer | 0.1% | 99% | 1% | 0% | |
| 24 | Ferry Law | 0.1% | 75% | 2% | 23% | |
| 25 | Attorney Tom Ganim | 0.0% | 69% | 11% | 20% | |
Share of Voice is each firm's share of the 25-firm competitive set's delivery — not the full market.
Share of voice across the competitive set — the top 25 injury-law firms competing in Hartford-New Haven year-to-date, by publisher. The concentrated pool within the broader 25+ legal-advertiser market.
"Other top competitors" represents the 10 firms ranked 16–25 in the competitive pool, each under 4% of top-25 impressions on any publisher shown above.
Each card is one publisher. Top 5 advertisers ranked by SOV on that publisher. Click Show all to expand to every analyzed competitor with measurable impressions.
A sample of competitor spots running in the Hartford market.
The field shown is the local and regional competitive set — the firms actually competing for clients in the Hartford-New Haven market. National advertisers that run only out-of-market streaming are set aside, since they aren't who a local firm competes with for local clients. National-HQ firms that buy meaningful local broadcast here are kept in the field; for those, the totals may include some national delivery. We treat the share of a firm's delivery on local broadcast affiliates as the signal that it is buying the market locally.
Our platform uses Automatic Content Recognition (ACR) to capture real-time viewing data from the "glass" of over 23 million opted-in U.S. households, across a diverse panel of devices (Vizio, LG) and peripheral inputs. Each captured ad is fingerprinted and matched against a comprehensive ad library to verify when and where it aired.
Each advertiser's activity is split across three mutually exclusive channels.
Publisher definitions
Why vMVPD is its own line. When a viewer watches a local broadcast affiliate through a streaming bundle (YouTube TV, DirecTV Stream, Cox Streaming, Hulu Live, etc.), the delivery is internet-based but the content is broadcast-originated linear. Buyers and sellers treat vMVPD distinctly from both pure broadcast and true OTT — so we report it as a separate line rather than rolling it into either.
Satellite vs. streaming MVPDs. DirecTV satellite dish is reported as Cable. DirecTV Stream (the internet-delivered linear app) is reported as vMVPD.
OTA (Over-the-Air). Free broadcast signals received via antenna from local ABC/NBC/CBS/FOX affiliates. Reported under Broadcast.
A predominantly broadcast-led advertiser will still show single-digit-to-low-teens CTV/Streaming exposure in this view because ACR captures actual viewing across the connected-TV panel — including incidental impressions on Roku, Fire TV, Tubi, Apple TV, Pluto, Peacock, network broadcaster apps, and similar ad-supported streaming platforms. Those carry their own ad inventory distinct from the linear feed (and from vMVPDs), so they're reported under CTV / Streaming.